3. Raw Appearance Should Be In All Three Segments
Raw ratings improve with Brock Lesnar, so why not use him in more segments of the show? The post Battleground Raw is the perfect example. The show started with an Undertaker promo that did 3.84 million viewers. The 9 P.M hour then did 4.03 million viewers with Lesnar turning up and brawling with the deadman. WWE then made it clear that both had left, which caused the final hour to drop to 3.54 million viewers. The question to WWE is, if you've got Lesnar there in the building, why not use him in all three hours? Have him in all three key segments, the opening, the middle, and the end. He's a big star that bumps viewership up in his assigned segments, so make the most of it and get him featured more! Certainly in the Attitude Era, they booked Stone Cold Steve Austin in this way. They're giving Lesnar away cheap by only having him do one segment on a twelve segment show.