11 Ways WWE Are Giving Brock Lesnar Away Too Cheaply

2. More Videos Should Be Taped For When He Isn't There

Part of the reason Brock's full value isn't realised, is because his character is stop-start-stop. In fairness to WWE, they're limited to his contracted dates. But they could think outside the box. If they were smart, they'd keep his character alive all year long. Prepare in advance for when he isn't available in person. That preparation would involve shooting videos that can be played in the weeks when he isn't there. They could even send Michael Cole out to Lesnar's residence and have him do a four part interview to be played on Raw each week. Remember when Jim Ross went to Austin's ranch and interviewed him when he was out injured? It was good television and ensured value out of Austin even when he wasn't there.