absolutely love putting out events. It's a marketing dream, combining
one main storyline with as many current ongoing runs as possible. Add a
little storyline in one book and readers will flock to the next one,
then the next one and before you know it, you're sitting on a whole
bunch of new books that you normally wouldn't pick up.
Unfortunately, the sucess of these big events have meant that the Marvel offices are keen to adapt as many self-contained stories as they can. It's at the stage where, more often than not, events are less about storytelling and more about grabbing as much cash as possible from the reader.
that doesn't mean that all events are bad. Some of the biggest stories,
influential scenes or universe altering moments happen within one of
Marvel's big events and without them, the MCU wouldn't be the rich
tapestry that we've enjoyed for the last decade.
Empyre (which just launched in the past couple of weeks) to X of
Swords, 2020 is packed full of big events and they're not going away any