10 People Who Changed The Comic Book Industry Forever

5. Stan Lee

Amazing Fantasy 15
Marvel Comics

Despite the guy's massive media profile, Stan Lee has always been one to cut a divisive figure in the industry. Instrumental in Marvel's breakout years in the sixties, the writer created and co-created dozens of iconic comic book characters, including Spider-Man (alongside Steve Ditko), the X-Men (alongside Jack Kirby) and the Fantastic Four (another Kirby collaboration).

Irrespective of the many behind-the-scenes dramas that bookended Marvel's beloved bullpen era, Lee has come to embody the company through and through, with the writer having pioneered the concept of superhero stories being less fantastical (though certainly amazing), and more human. Peter Parker wasn't a demigod from a far-flung planet, but a nerdy high-schooler caught up in the midst of an extraordinary event.

Marvel's heroes were meant to be considered as people first and foremost, and not just any people either - they were meant to be flawed. It was a process designed by committee, but Lee was the one to see it into action, further solidifying Marvel's place as the then leaders of the industry with a series of texts that refused to shirk contemporary politics; Iron Man and the X-Men - two of the most popular comics at the time - were conceived as a response to the Cold War and Civil Rights Movement respectively.

The 'Marvel Method', as it was then known, has dominated the House of Ideas ever since. Without Lee, it may not have come to be.

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WhatCulture's very own resident movie guy, Ewan has been working in the content creation biz for over 10 years now, having started as a freelance contributor to WhatCulture Gaming all the way back in 2015. After graduating with a First-Class Honours in History from Northumbria University in 2017 (where he won a prize for a totally killer dissertation on the Watergate years), Ewan took on the role of Comics Editor at WhatCulture and quickly developed WhatCulture Comics into one of the biggest superhero-focused channels on YouTube. He followed this with a brief hiatus at Screen Rant in 2021, where he worked across the Gaming and Film sections as a writer and editor, before returning to WhatCulture as a Senior Content Producer / Presenter in 2023. He started his own podcast, We Love Dad Movies, in 2022, and has contributed several written pieces to the Eisner-nominated comics website Shelfdust as well. In his current role, Ewan incorporates his love of cinema, comic books, and history into written pieces and video essays for WhatCulture's Film & TV channel, as well as WhatCulture Gaming and WhatCulture Horror, with a particular focus on nineties-era Dad Movies, old school Westerns, and Golden Age Hollywood Noir. John Carpenter is his fave, and he thinks Batman Beyond should never have been cancelled. If that's your vibe, you'll probably like his stuff.