10 Terrible Comic Book Covers Marvel Wants You To Forget
3. Fantastic Four #375
There was a dark time when gimmicky covers were all the rage: the 1990s. That decade stretched the limits of imagination relating to what a publisher could do to get someone to buy a book. Competition was high, which meant that all manner of holograms, polybags, foil-embossing, and reflective techniques were employed to attract customers.
This gimmick amounted to higher cover prices, a need to purchase multiple copies, and less focus on what mattered, which was the art and story. Instead, the focus was on attracting attention with the worst example of them all being Fantastic Four #375.
This book isn't remembered for the story, the artwork, or anything else important. It is best known for having the worst prismatic cover ever put to print on a comic book cover.
This thing was so reflective, it was actually difficult to look at. This took shiny foil to a whole new level with an abandonment of what really matters in comic book storytelling and going crazy with reflective material. It had the effect of making people not want to buy it, which couldn't have been the impact the publisher was looking for at the time.