10 Things Everyone Always Gets Wrong About Comic Books

10. That The Industry Is 'Dying'

Batman Reading
DC Comics

Almost every single year, fans tend to prophesies the death of the comics industry. So the old argument goes, sales are declining every year and, sooner or later, Marvel and DC will just stop publishing books altogether. The actual reality, however, couldn't be further from these claims, with the industry arguably in one of its healthiest positions in years.

There are genuine issues, and it's doubtful that the industry will ever approach the numbers generated by the speculator boom of the nineties, but it's by no means apocalyptic. 2019 has already gotten off to a great start, and although the direct market is prone to the occasional stutter, sales in trade paperbacks and collections rose as much as 5% this February, a healthy increase on the same time last year, and with the increasing profile of the MCU, it's likely that more and more viewers will turn into readers as the years go on.

Again, there are genuine issues: the direct market is archaic, while local comic book shops are struggling as chain stores and the likes of Amazon move in; Marvel and DC have also struggled to promote their books effectively over the years, leaving it to creatives to pick up the slack when books can often live or die on just a couple of issues. There's also an issue with the overall affordability of comics themselves, with prices seemingly rising every year, and this all contributes to the sense that comics are fairly inaccessible.

Of course, there are also those who seem to claim that the industry is on its knees as a result of the big two's burgeoning commitment to diversify their stories, but that literally could not be any further from the truth. Comics are for everyone, and those who perpetuate that myth are incapable of understanding the value of representation, especially when it's proven that comic book readers span various genders, sexualities, races and ages.

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Content Producer/Presenter

WhatCulture's very own resident movie guy, Ewan has been working in the content creation biz for over 10 years now, having started as a freelance contributor to WhatCulture Gaming all the way back in 2015. After graduating with a First-Class Honours in History from Northumbria University in 2017 (where he won a prize for a totally killer dissertation on the Watergate years), Ewan took on the role of Comics Editor at WhatCulture and quickly developed WhatCulture Comics into one of the biggest superhero-focused channels on YouTube. He followed this with a brief hiatus at Screen Rant in 2021, where he worked across the Gaming and Film sections as a writer and editor, before returning to WhatCulture as a Senior Content Producer / Presenter in 2023. He started his own podcast, We Love Dad Movies, in 2022, and has contributed several written pieces to the Eisner-nominated comics website Shelfdust as well. In his current role, Ewan incorporates his love of cinema, comic books, and history into written pieces and video essays for WhatCulture's Film & TV channel, as well as WhatCulture Gaming and WhatCulture Horror, with a particular focus on nineties-era Dad Movies, old school Westerns, and Golden Age Hollywood Noir. John Carpenter is his fave, and he thinks Batman Beyond should never have been cancelled. If that's your vibe, you'll probably like his stuff.