This might seem like a bit of an odd one, given how everyone involved the Gamma Bomb nuclear tests were supposedly aware of the fate that befell Bruce Banner, but even as a fugitive the doctor had much to lose from having his alter-ego exposed.
At this point in time however (1967), the identity of the Hulk was still unknown to the character's antagonists. Hulk finds himself accused of putting a nearby city in harm's way and comes up against a Hulk-Killer, a red humanoid designed with the sole purpose of (you guessed it) murdering Marvel's strongest Avenger.
After reverting back to his human form, Bruce is able to take on the Killer and win - but at great cost. His dual identity gets exposed, and even while the public hails the Hulk as a hero (at least temporarily), General Ross resolves to take him down for good.
Ross and co. discovering Banner's secret proved to be a watershed moment in the character's history, with Banner frequently depicted as a fugitive in the decades following.
WhatCulture's very own resident movie guy, Ewan has been working in the content creation biz for over 10 years now, having started as a freelance contributor to WhatCulture Gaming all the way back in 2015. After graduating with a First-Class Honours in History from Northumbria University in 2017 (where he won a prize for a totally killer dissertation on the Watergate years), Ewan took on the role of Comics Editor at WhatCulture and quickly developed WhatCulture Comics into one of the biggest superhero-focused channels on YouTube. He followed this with a brief hiatus at Screen Rant in 2021, where he worked across the Gaming and Film sections as a writer and editor, before returning to WhatCulture as a Senior Content Producer / Presenter in 2023. He started his own podcast, We Love Dad Movies, in 2022, and has contributed several written pieces to the Eisner-nominated comics website Shelfdust as well.
In his current role, Ewan incorporates his love of cinema, comic books, and history into written pieces and video essays for WhatCulture's Film & TV channel, as well as WhatCulture Gaming and WhatCulture Horror, with a particular focus on nineties-era Dad Movies, old school Westerns, and Golden Age Hollywood Noir. John Carpenter is his fave, and he thinks Batman Beyond should never have been cancelled. If that's your vibe, you'll probably like his stuff.