9 Reasons Why Comic Books Hate Shazam

6. He Lost His Name

Taking no chances of brand confusion, Marvel Comics had trademarked the name €œCaptain Marvel€ and applied it to a character of its own, an alien superhero who just so happened to be a military captain and go by the name €œMar-Vell,€ which, one surmises, is like €œJoe Smith€ on his planet. When Mar-Vell succumbed to cancer, wouldn€™t you know it? He was so inspirational to the superhero community that six other Marvel characters (and counting) took the name, like a crowd of adults playing keep-away with a ten-year-old boy€™s favorite ball. This essentially meant that not only could Captain Marvel not speak his mentor€™s name, but he couldn€™t appear in a comic book title that used his own name. Those interested in the character's future like Jerry Ordway, author of The Power of Shazam, struggled under this restriction for decades.
Contributor
Contributor

T Campbell has written quite a few online comics series and selected work for Marvel, Archie and Tokyopop. His longest-running works are Fans, Penny and Aggie-- and his current project with co-writer Phil Kahn, Guilded Age.