10 Most Embarrassing Moments For Comic Book Villains
2. Loki Gets Hulked (Avengers Assemble)
Marvel Studios
The MCU is ten years old, and while that might be a terrifying prospect for some (myself included), it has managed to convey a bevy of iconic moments over what would, usually, be considered a short space of time for any franchise.
One such moment came in 2012's Avengers Assemble, where Loki - in possession of the Tesseract and unleashing mayhem upon New York - is downed by one of Hawkeye's explosive Arrows. Hulk, sensing a moment of opportunity, climbs to the top of Stark Tower and sets about eliminating the puny God from the equation altogether, tossing him around two and fro like a ragdoll before exiting stage left.
Fans have been quick to lay blame on Marvel's premier franchise for relying too heavily on comedy in its story-telling, but the image of Loki battered, bruised and winded by a rampaging Hulk, is undoubtedly one of the best we'll ever get to see.
WhatCulture's very own resident movie guy, Ewan has been working in the content creation biz for over 10 years now, having started as a freelance contributor to WhatCulture Gaming all the way back in 2015. After graduating with a First-Class Honours in History from Northumbria University in 2017 (where he won a prize for a totally killer dissertation on the Watergate years), Ewan took on the role of Comics Editor at WhatCulture and quickly developed WhatCulture Comics into one of the biggest superhero-focused channels on YouTube. He followed this with a brief hiatus at Screen Rant in 2021, where he worked across the Gaming and Film sections as a writer and editor, before returning to WhatCulture as a Senior Content Producer / Presenter in 2023. He started his own podcast, We Love Dad Movies, in 2022, and has contributed several written pieces to the Eisner-nominated comics website Shelfdust as well.
In his current role, Ewan incorporates his love of cinema, comic books, and history into written pieces and video essays for WhatCulture's Film & TV channel, as well as WhatCulture Gaming and WhatCulture Horror, with a particular focus on nineties-era Dad Movies, old school Westerns, and Golden Age Hollywood Noir. John Carpenter is his fave, and he thinks Batman Beyond should never have been cancelled. If that's your vibe, you'll probably like his stuff.
