10 Movie Trailer Cliches Everyone Is Tired Of
6. The "Suspenseful" Bass Drop
For a good few years in the early 2010s, the marketing for Christopher Nolan's Inception was widely imitated with its iconic "Inception horn" sound effect being lazily recycled in almost every major blockbuster trailer.
Though the horn has pretty much died off through overuse, it's more-or-less been replaced by the slightly more subtle yet equally irritating electronic bass drop.
Watch the video below to observe just how aggressively it was used in trailers for movies from 2017 alone. Obviously a ton of thought goes into constructing trailers for maximum audience manipulation, but the bass drop just feels like a mouldy, cornball cliche nowadays.
Examples: The trailers for The Fate of the Furious used it an hilarious number of times, while it was also used extensively for Wonder Woman, Ghost in the Shell, The Mummy, John Wick: Chapter 2, Blade Runner 2049 and literally countless others.