6. Constant New Technology
In my lifetime we have gone from VHS to DVD to Blu-ray. Everyone is still in the DVD to Blu-ray phase because more than likely they thought DVD was the answer to obsoleting and over did it with their collection. Blu-ray is slowly rising like the DVD did to the VHS tape and it will most likely take over. After Blu-ray, Im going to assume Hollywood is going to heavily endorse 3d technology so some new device can come and take out the high-definition-were-happy-with-this Blu-ray. Movies arent cool if we have to constantly pay top dollar to buy them with the newest technology. No wonder online piracy is on the rise.