10 Recent Movies Ruined By Their Marketing
6. The Last Voyage Of The Demeter
Compared to every other film on this list, The Last Voyage of the Demeter's marketing gaffe was almost hilariously simple, and it's truly baffling that Universal didn't see it coming.
The vampire film, adapted from a chapter of Bram Stoker's novel Dracula, was stuck with a clunky, unappealing title which immediately sold it to few. What the hell is the Demeter? And more to the point, why isn't the word "Dracula" in the title?
In some international markets the film was actually given the more fitting title of Dracula: Voyage of the Demeter, but domestically its mistitling ensured it mustered little interest there, grossing just $13.6 million in North America against a $45 million budget.
Granted, it didn't really do any better internationally either, but this so-so horror flick wasn't even given a fighting chance right out of the gate with such a lousy title.
Considering the movie offered up one of the all-time most terrifying screen renditions of Dracula, what a shame that so few actually bothered to see it.