10 Things We Learned About Cinema In 2017
5. Audiences Still Want Original Content
As mentioned previously, the onslaught of over-produced and over-marketed blockbuster movies every year can start to get a little tiresome, leaving audiences wanting something a little different than the standard CGI destruction. The current studio buzzword for it is 'counter-programming', but we all know them as 'original movies'.
Rather than score a huge opening weekend and vanish into obscurity in a matter of weeks, these sleeper hits tend to play better over a long time and are usually buoyed by positive word-of mouth from either social media or the festival circuit, and 2017 was stacked with great original projects that catered to fans of almost every genre.
Get Out and Split hooked the horror/thriller crowd, The Big Sick cornered the market on romantic comedy, Logan Lucky is pure breezy entertainment and adrenaline junkies could get their fix from Baby Driver. Even in the big-budget realm, Pixar's Coco delivered big time in what wasn't a great year for animation and Christopher Nolan's Dunkirk (based on a real event, but original as a work of cinema) is arguably the year's best blockbuster.
Sure, Hollywood's bread and butter is still the blockbuster popcorn flick but 2017 proved that audiences want original content just as much as they want the next installment in their favorite franchise, especially when the movies are as good as this.