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It's basically impossible to watch Nicolas Winding Refn's The Neon Demon without imagining the works of David Lynch, doing for the fashion industry here what Lynch's Mulholland Drive did for acting.

Elle Fanning is magnetic as Jesse, an aspiring model who is inevitably preyed upon for her youth and beauty, but Refn being Refn, this is far from an ordinary, literal-minded takedown of a predatory industry.

True to its title, The Neon Demon is indeed splashed with gorgeous neon lighting in service of an overall mesmerising aesthetic, evidently intended to lower the audience's guard and make them more suggestible to the film's wackier, less-literal, and indeed more horrifying divergences.

It won't win over any Refn naysayers, that's for sure, but given that the filmmaker has himself produced commercials for fashion brands such as Gucci, he's presumably only too aware of how the industry can chew up young talent and spit them out. That sentiment is externalised here in a manner both visually sumptuous and existentially chilling.