12 Awesome Moments From Super Bowl 2017 Trailers
3. A Parody Of Medication - A Cure For Wellness
One of the Super Bowl's smartest commercials was for Gore Verbinski's intriguing new thriller A Cure for Wellness, which just about nobody expected to see show up considering it's not remotely a blockbuster.
The ad is basically a parody of the disturbing medication commercials typically seen on American TV, beginning with flowery narration and idyllic visuals that quickly become more sinister and combine with clips from the movie itself.
The narration says, "Are you tired of not feeling well? Take the cure and take back your life. Side effects including sneezing, dry eyes, drowsiness, weight loss, nausea, skin eruptions, anxiety, severe hallucinations, unconsciousness, stroke, insanity, self-mutilation, murderous rage and additional pain."
It's a highly creative advert and should effectively build some hype around the film even if it seems unlikely to be a major box office hit.