12 Awesome Moments From Super Bowl 2017 Trailers
4. Negan Invades The Superbowl - The Walking Dead Season 7
One of the more cleverly minimalist ads during the Super Bowl was a 15-second teaser for the second half of The Walking Dead's seventh season, which returns to screens next week.
The ad begins with a close-up of a football on a pitch in absolute silence, before it's crushed by a very familiar-looking baseball bat, and after a beat, "Football season is over" is displayed on the screen, hailing the return of everyone's favourite zombie show.
Though it might not get fans speculating with any potentially spoilerific footage of upcoming episodes, it's nevertheless an imaginative, darkly comic commercial that doesn't screw around.