12 Films Ruined By Their Marketing
6. Terminator 2: Judgement Day
Following the success of the original film, James Cameron's sci-fi sequel looked to take audience expectations and twist them to his own gain. The entire first half hour of Terminator 2 is spent showing us the lives of John and Sarah Connor in parallel with the tales of two time-travelers sent from the future.
Crafted in such a way as to portray the menacing-as-ever Ahnuld as the bad guy we all loved to hate so much in the first film, it is not until the showdown in the hallway that the truth is revealed. The T-800 saves John and it turns out that the other traveler is, in fact, the villain of the film. It is a genius move that completely flips the audience's preconceived notions on their head.
So, of course, it was spoiled in all of the marketing.
Even the earliest trailers and promotional material for T2 went out of their way to sell audiences on the idea of Arnold being the hero of the story this time around, coming face to face with another terminator. The end result was that the first thirty minutes that Cameron had meticulously crafted to toy with viewers felt perfunctory and irrelevant because everyone was already in the know.