20 Things You Didn't Know About Star Wars: Rogue One
9. The Marketing Was Delayed Because Of A Mission: Impossible Sequel
Though it's pretty much expected that any other blockbuster movie would move the hell out of Star Wars' unstoppable way, Paramount actually came to a unique pact with Disney over Rogue One's marketing.
Because both parties were concerned about audiences being confused by Rogue One and 2015's Mission: Impossible sequel Rogue Nation, the studios agreed to create a distinct distance between their marketing campaigns.
Disney agreed not to excessively promote Rogue One, beyond the release of its teaser trailer, before Rogue Nation's mid-2015 release, to ensure clean separation in the public consciousness.
With Rogue One ultimately not releasing until almost 18 months after Rogue Nation, Disney had plenty of time to get the hype machine running.
Both films were massively successful at the box office, so everybody won. All it took was a little communication and consideration.