5 Signs The Superhero Movie Bubble Is About To Burst
1. Its All About The Money
Time and time again many superhero franchises have made it clear that profits are the most important measure of success for the genre. After the most critically acclaimed superhero movie in many years, The Dark Knight, failed to get any love in the awards circuit, studios have largely given up on critical success. They couldnt win that game but the box office was another story. There they were kings. But the problem runs deeper than simply trying to maximise profits, which any smart business would do. Contract disputes have become a symbol of the greed that is starting to define the superhero genre. Despite making billions of dollars for Marvel, stars like Chris Hemsworth, and Chris Evans have been paid very poorly compared to other blockbuster actors, especially considering the enormous success Marvel has had. They couldnt avoid RDJs massive payday but at every other opportunity the studio has been as stingy as possible with their stars. Couple that with the new trend of two-part finales, the thousands of affiliated commercial products and the constant press and a company that looks like it cares more about draining your wallet than making a good film. However not everything is as grim as it looks...