Fifty Shades Darker Trailer Breakdown - 18 Things You Need To See
10. It's Disappointingly Sexless
A green-band, PG-friendly trailer for a Fifty Shades movie is about as useful as a condom machine in the Vatican, because that doesn't give the trailer editors much to work with in terms of crafting a sexual, sensual trailer for audiences. As such, there's very little of actual sexiness in this trailer: a brief glimpse of shower smooching and another of Christian undoing Ana's dress.
A coy marketing strategy kinda made sense for the first movie, as audiences didn't know what these people looked like naked, but now that it's all out in the open so-to-speak, Darker really needs a hardcore, red-band trailer that sells how much more graphic the movie will (hopefully) be than the surprisingly tame original.
Of course, it's more likely that Universal are taking the safe marketing approach because it worked so well the first time and made an insane $571 million at the box office. Why mess with a winning formula?