Ranking The Super Bowl Movie Trailers From Worst To Best
4. John Wick: Chapter 2
The opening, which parodies Fifty Shades Darker, is amusing and suggests a cheeky sense of humour that will run throughout the sequel to sleeper hit John Wick. Despite being one of the smaller films to advertise during the Super Bowl, it is entertaining and well-paced, another example of a marketing campaign that understands its audience and makes use of the lucrative slot.
The trailer doesn't offer anything new, and copies the success of Mad Max: Fury Road's trailers using Verdi's Dies Irae, but it suggests that anyone who was unaware of John Wick: Chapter 2 before seeing the Super Bowl trailer will be in for a fun time and won't had to have seen the first film.
The trailer grabs your attention, its cinematography is distinctive, and it looks absolutely ridiculous in a way that would appeal to audiences seeking a fun movie. The tone that is struck suggests it will be more outrageous and less restrained than the original film, and this could result in bigger box-office returns for a wider appeal, or turn off those who miss what has been sacrificed from the first one.
However successful the film itself is, the Super Bowl trailer worked very well even if it does feel rather derivative of a guaranteed blockbuster with a similar sensibility...