Here we go, it's
Kick-Ass all over again. Except it isn't is it? This is worse! Kick-Ass not catching on didn't do much to sour studio's interest in Indie superhero properties (
Nemesis being picked up in a big deal is proof enough of that) but Pilgrim is different, because it's not so much that it's based on a Manga graphic novel - but the fact that it
tried to be something different and audiences didn't go for it.
Scott Pilgrim vs. The World could end up as low as fifth for the weekend, behind
Inception on what, it's fourth week of release? Finke's got the numbers and on a side note, will
The Expendables carry the
$13.5 million all the way through to Monday, or was it front-loaded on Friday by those who think it's the best movie of the century?
1. The Expendables (Lionsgate) NEW Friday $13.5M, Estimated Weekend $34M 2. Eat Pray Love (Sony) NEW Friday $9M, Estimated Weekend $26.5M 3. The Other Guys (Sony) Week 2 Friday $5.7M (-56%), Estimated Weekend $17.2M, Estimated Cume $70M 4. Scott Pilgrim v The World (Universal) NEW Friday $4.7M, Estimated Weekend $11M) 5. Inception (Warner Bros) Week 5 Friday $3.4M (-38%), Estimated Weekend $11.5M, Estimated Cume $248.6M
Rich Johnston at Bleeding Cool puts it better than I could;
This may well be the death kell for movies supported and promoted to such a huge degree at Comic Con. Rather than attendees going home to tell people how great the movie was, they seem to have gone home and kept it to themselves! Of course, Expendables was also promoted at Con, but that wont fit the new narrative. Expect expectations for Skyline and Red to be knocked back as a result. The film may rock. But heads will roll.