6. Hold The Cutesiness
This probably goes without saying, given that absolutely everybody on the planet has spent the last thirty years blasting the Ewoks, and what feels like triple that amount of time rallying against the CGI monstrosity that is Jar Jar Binks. So it's pretty safe to assume that
Star Wars fans don't like cutesiness. Yeah, it's a fantasy adventure, so there's definitely the potential to include "cute things," but that doesn't mean we want quirky sidekicks or adorable creatures coming along for the ride. In this department, at least, it's a little worrying when you remember that Disney are making this flick, and more than almost any other corporation on the entire planet, they freakin' love cutesiness. And of course they do - it sells brilliantly. Naff as Jar Jar was, I still bet he sold a hell of a lot of action figures and toys. Fingers crossed that Disney don't force in a bunch of cutesy characters based on their sell-ability.