The Art Of The Perfect Crossover Movie

How to avoid the many pitfalls of a total dud of a crossover picture.

Avengers Justice League
Marvel Studios/Warner Bros.

Whether on the big screen, the small screen, in comic book form, or any other form of medium, putting together the perfect crossover is often a majorly problematic proposition.

Of course, when done right, there isn't anything better than seeing two established characters or two established franchises crossing over to come together for a joint adventure or a big ol' battle. When looking specifically at the big screen, one recent example of a jaw-dropping, flawless crossover is clearly the stunning, emotional, gut-punching, fist-pumping beauty that is Avengers: Endgame.

But while Endgame ticked so many of the right boxes of how to construct a cinematic crossover in exemplary fashion, not every movie can be Avengers: Endgame. In fact, most crossovers wish they were Avengers: Endgame.

Fear not, this isn't going to be a full-on Marvel love-in. Given how we're going to explore how to put together a crossover movie that hits home in all of the right ways, though, there will be at least a fleeting mention of Earth's Mightiest heroes.

So then, for those looking to avoid the many pitfalls that can befall a well-intended crossover picture, here are some ways to achieve something remarkable from bringing already established franchises together on the silver screen.

8. Establish Your Individual Properties

Avengers Justice League
20th Century Fox

For any crossover to be truly successful, there has to be certain fundamentals attained and certain foundations laid for anyone to even care about the crossover in the first place.

To achieve this, that's where it's key to start on the right foot with your two (or more) initial properties. Jumping ahead and doing a crossover after each respective franchise has served up only one or two movies apiece? That's risky ground.

Instead, it's vital that any parties due to crossover have their own stories, canon, and world established in a significant way, so that audiences know that these parties are about and what these characters are all about.

In fact, in most situations you shouldn't even have given the slightest smidgen of thought to any sort of crossover until at least a couple of movies dedicated to fully establishing your core story, your core characters, and the world in which they exist - to the point where when you think you've done enough establishing of a property, serious consideration needs to be given to doing an additional movie to further cement an individual IP.

Senior Writer
Senior Writer

Once described as the Swiss Army Knife of WhatCulture, Andrew can usually be found writing, editing, or presenting on a wide range of topics. As a lifelong wrestling fan, horror obsessive, and comic book nerd, he's been covering those topics professionally as far back as 2010. In addition to his current WhatCulture role of Senior Content Producer, Andrew previously spent nearly a decade as Online Editor and Lead Writer for the world's longest-running genre publication, Starburst Magazine, and his work has also been featured on BBC, TechRadar, Tom's Guide, WhatToWatch, Sportkskeeda, and various other outlets, in addition to being a Rotten Tomatoes-approved film critic. Between his main day job, his role as the lead panel host of Wales Comic Con, and his gig as a pre-match host for Wrexham AFC games, Andrew has also carried out a hugely varied amount of interviews, from the likes of Robert Englund, Kane Hodder, Adrienne Barbeau, Rob Zombie, Katharine Isabelle, Leigh Whannell, Bruce Campbell, and Tony Todd, to Kevin Smith, Ron Perlman, Elijah Wood, Giancarlo Esposito, Simon Pegg, Charlie Cox, the Russo Brothers, and Brian Blessed, to Kevin Conroy, Paul Dini, Tara Strong, Will Friedle, Burt Ward, Andrea Romano, Frank Miller, and Rob Liefeld, to Bret Hart, Sting, Mick Foley, Ricky Starks, Jamie Hayer, Britt Baker, Eric Bischoff, and William Regal, to Mickey Thomas, Joey Jones, Phil Parkinson, Brian Flynn, Denis Smith, Gary Bennett, Karl Connolly, and Bryan Robson - and that's just the tip of an ever-expanding iceberg. Where his beloved Wrexham AFC is concerned, Andrew is co-host of the Fearless in Devotion podcast, which won the Club Podcast of the Year gong at the 2024 FSA Awards.