Why The Fall Guy Just Flopped
6. Nobody Cares About The IP
Ask the average person if they even know that The Fall Guy is based on an existing IP and they'll probably look at you blankly, or just immediately think of the video game Fall Guys instead.
But indeed, this movie is based loosely on the 1980s Lee Majors-starring TV series of the same name, yet when this branding is basically unknown to most people under the age of 40, does it in any way help the film from a commercial perspective?
In an era where franchises are all the rage and you generally need to be a recognisable IP to open big at the box office, rolling the dice on a 40+ year-old series that a large portion of the target audience has never heard of is... definitely a choice alright.
And so, the utter lack of visibility for this film's source material did it no favours at all when it came to planting its flag in the perilous financial landscape of big-budget cinema. Speaking of which...