10 "Next Big Thing" Video Games That Completely Flopped

8. The Division

The Division.jpg
Ubisoft

For a time, it genuinely looked as though Ubisoft's The Division was going to be one of the defining games of the current generation. Adopting a new MMO style of shared-world game design, the open world third-person shooter was built around the idea of groups of friends exploring the depths of a dystopian version of NYC, constantly under threat from nearby players as well as regular enemies.

Supposedly a dynamic and ever-changing world where players could craft their own unique stories, the hype surrounding the game was through the roof in the months leading up to its release. On the other side of the curtain however, the developers quickly realised that the idea of the game that was being sold simply couldn't match up to the product they were making.

Because at the heart of it, The Division was just another grindy loot-based shooter that let you play with friends. Consequently, the game released to disappointed fans who complained about the limitations of the title's competitive online modes and derided the main campaign for its padding and repetition.

It still enjoyed big sales at launch, but shed its player base within a couple of weeks, not being able to bring them back despite an influx of DLC and patches.

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Josh has over 11 years of experience as a published writer, having worked nine of those years as a full-time content producer at WhatCulture. In that period he has created hundreds of articles, videos and podcast episodes for multiple WhatCulture channels, specialising in gaming, horror and film & TV. He now primarily works as a senior content producer and presenter on WhatCulture Gaming where he co-hosts the WhatCulture Gaming Podcast, a top 3 UK most listened to gaming podcast that he co-created in 2018. Over the years he has reviewed several high-profile gaming releases, covered industry events with on-site reporting, opined on breaking news, and even kicked off his interviewing career by chatting to childhood hero, Tommy Wiseau.