Whether their hand was forced due to a string of recent leaks or whether they're genuinely ready to leave WW2 behind, Activision have officially unveiled Call of Duty: Black Ops 4 for an October release.
Though it might have been a no-brainer for the publisher to continue with a fourth instalment in the series, a straight sequel wasn't always guaranteed. No game in any COD series has made it to four games before, and the futuristic slant of the last release seemed incongruous with the historical, boots-on-the-ground focus fans have proven they want.
Still, Black Ops is the most-successful franchise in the entire Call of Duty series, so from a business perspective it's easy to see why Activision are going ahead with a fourth game, rather than allowing Treyarch to branch out into a new title.
That said, the raucous success of WW2 has proven loud and clear what the COD fanbase want to see from new releases going forward. With Black Ops 4, the developers are going to have to make some huge changes - as well as avoid past mistakes - if they don't want to suffer the same fate as Modern Warfare.