E3 2017: 6 Ups & 5 Downs From EA's Conference

2. Men In Blazers Bring The Cringe

It didn't take E3 2017 long to have its first full-on, undeniable cringe-fest, as football personalities the Men in Blazers took to the stage to talk about FIFA 18. Cue half the audience frantically Googling them to figure out who they were, all while the pair delivered some wince-inducing chit-chat that went on much, much longer than it had to.

If you thought Ubisoft could coast their way to out-cringing every other E3 presentation this year, EA went and threw down the gauntlet early. At least they weren't around for too long, but it was definitely long enough.