4. Target Leftovers/Everyday Collection Series
I love Target, but I hate Target. I love that they're off-setting the inevitable monopoly of Wal-Mart corporation, but I hate that they're trying to be more than what they are, which is a red version of Wal-Mart. I don't feel any better about myself when I shop at Target over Wal-Mart, I don't prefer their brands to any other brands, and I never leave the store spending less than $100, which sullies the name of Target by bold-facing their deceit. The thing about Wal-Mart is that they know they're trashy. They know they cater to lower class households and they relish in it (especially in today's economy). Target just has their blinders on. They keep telling themselves that they're high class, affordable, and better than they are. This commercial sells this theory perfectly. Stick thin models walking down a catwalk with leftovers, trying to make it sexy and cool. Please. How many models do you think turned down this commercial when they realized what they would be doing? My guess is all of them, so the agency eventually had them all draw straws. There is nothing cool or inventive about wrapping old food that no one wanted in tinfoil to later be passed off onto some poor b*stard as a midnight snack. This is so tacky, I cannot stand it. I absolutely hate when commercials try to make mundane things look totally super cool just because they throw models and high fashion at it, especially now that healthy body image and positive role models have been desperately driven into our heads. Shame on you, Target. Stupid commercial, stupid message.
Mallorie Halsall
Contributor
I am a college graduate of Penn State with two bachelors in the arts. When I'm not writing or performing, I am an SFX make-up artist for local up and coming films in the Houston area. I love horror movies, James Spader, and will watch anything suggested to me.
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