Heineken Put On A Show To Reveal The Legendary Side Of Ordinary People (Sponsored)

Last month Heineken put on a mind-blowing interactive theater show at New York's The McKittrick Hotel. It was part play, part choose-your-own-adventure mindwarp, with an eclectic cast of characters who encouraged the audience to become a part of the show. When guests arrived, a few lucky attendees were invited to take on the challenge; to think on their feet, stay cool under pressure, and take the stage in a variety of challenging scenes. Those who said yes were treated to a bizarre sequence of dream-like events--everything from starring in a Bollywood film to performing standup comedy for a grumpy old man. You just gotta watch the video. €œThe Guest of Honor€ provided an opportunity for everyday people to get outside their comfort zone and take the stage. In past €œsocial experiments,€ Heineken has sent people to unknown destinations around the world on the spot, and broadcasted holiday karaoke-singers in Times Square. What legendary scenes will Heineken pull off next? And will you take the stage? Join the conversation with #guestofhonor and #openyourworld.
In this post: 
video No Ads
 
Posted On: 
Director
Director

Co-founder of WhatCulture.com.