Westworld Season 2: 10 Biggest Twists, Theories & Questions From 'Reunion'

4. Westworld's Real Purpose

Journey Into Night revealed that Delos have been collecting the DNA of their guests, although to what end was unclear, with theories suggesting potential blackmail or even cloning. Reunion, then, gives us at least one of the reasons behind it. As young William gives us sales pitch to James Delos, he tells him:

"Nothing here is real, except one thing: the guests. Half of your marketing budget goes to figuring out what people want. Because they don't know. But here, they're free. Nobody is watching, nobody is judging. At least that's what we tell them. This is the only place in the world where you get to see people for who they really are. If you don't see the business in that, then you're not the businessman I thought you were."

Later in the episode, old William reiterates this point, saying: "...We were watching them. We were tallying up all their sins, all their choices. Of course, judgment wasn't the point. We had something else in mind entirely."

Going hand-in-hand with what we saw last week, it paints a picture of Delos using this to gather intel on their guests' tastes and desires, which can then be used to advertise directly to them and potentially spread their influence far and wide. Coming at a time when Cambridge Analytica and Facebook are in the news, it's difficult not to see the parallels there, with Delos serving as Facebook but solely for the 1%.