10 "Perfect" Wrestling Feuds That Went Horribly Wrong
8. Seth Rollins Vs. Triple H
"Horribly wrong" might scan as a stretch initially - this wasn't a trademark infamous disaster, and the blow-off at WrestleMania 33 was good to very good - but think of the sheer amount of time WWE invested into this story.
Between Triple H convincing Seth to join the Authority, and the grudge fight that ended their association, the entire thing took almost three full years. Three full years for "One of Triple H's better stadium 'Mania matches, not that that's saying too much". Three full years of Triple H treating Seth Rollins like a little twerp who couldn't get the job done alone - even though that was a heel value prized by the heel stable - and then, funnily enough, the fans perceived him as a twerp despite overcoming a knee injury. He never caught fire as a babyface. He was even jeered and mocked with chants of "CM Punk!" when he cut his big sell soul-bearing promo ahead of the grudge match.
While this was an aberration - he wasn't rejected so heavily that WWE had to turn him heel - he was still only somewhat over as a face.
WWE spent significant time investing in the next big thing, and it was more or less a total waste that didn't enhance business or really mean anything.