10 AEW Disappointments We Really Didn't See Coming

Feuds that went off the rails, lame alpha males and massive production fails.

Britt Baker
WWE

The wrestling media isn't biased.

Or certainly not as biased as you might think.

For the bulk of its existence, AEW has presented a show that has regularly satisfied enough fans to earn itself extended television deals and comfortably win a wrestling ratings war that often wasn't even much of a battle. The wrestling media at large - again, perhaps in contrast to outward perceptions - is made up mostly of wrestling fans, and many of those match a similar gender, age and taste profile. That profile might be the most catered-to by All Elite Wrestling, ensuring that the product will remain popular with those same circles, but growing smaller demographics hasn't proven impossible since 2019 either.

Ultimately, and setting aside all subjectivity, there's enough objective evidence to suggest that AEW has pleased a significant number of people. And it's this fact that seems to displease another company's hardcore base. It's a sad affair at present. WWE's creative ills - as also covered by the same wrestling media - are often so egregious that the organisation no longer has the ability to disappoint, let alone thrill.

AEW, in pleasing contrast (and if you like it) offers a lot of the latter. But Tony Khan's organisation isn't perfect, and the glimpse of a wrestling utopia the promotion has occasionally shown on highlights its foibles further...

10. The Codyverse

Britt Baker
AEW

The most balanced take on all of this is that it exists for all of this. Discussion of it in any capacity means Cody Rhodes is getting what he wants, so say the sensible sorts.

But how much currency is in conversation when loads of the promos suck, the matches aren't what they used to be, and the biggest babyface of 2019 is now loathed to the extent that John Cena comparisons are being made?

These are the real questions beyond the chaos of The Codyverse, not largely irrelevant ones about if he'll turn heel. Rhodes' angles have felt unfocussed for over a year now, even when his it'll-be-alright-on-the-night strategy works out as it did in grand fashion in contests against Shaquille O'Neal and Ethan Page.

A creative catherine wheel, Rhodes' efforts are almost noble but fail far, far too often to get a pass. A short feud with Penta flattered to deceive (and had a criminal conclusion), stories with Andrade and Malakai Black (more on that elsewhere) got trapped in midcard quicksand, and a grimly misjudged patriotism angle with Anthony Ogogo is one even he regrets.

As of writing, he's TNT Champion again, and precedence suggests things are tighter with a title than without. But 2022 needs to go smoother than almost all of 2021 to restore any faith that AEW needs him as much as he still needs it.

 
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Contributor
Contributor

Michael is a writer, editor, podcaster and presenter for WhatCulture Wrestling, and has been with the organisation over 7 years. He primarily produces written, audio and video content on WWE and AEW, but also provides knowledge and insights on all aspects of the wrestling industry thanks to a passion for it dating back over 30 years. As one third of "The Dadley Boyz", Michael has contributed to the huge rise in popularity of the WhatCulture Wrestling Podcast, earning it top spot in the UK's wrestling podcast charts with well over 50,000,000 total downloads. He has been featured as a wrestling analyst for the Tampa Bay Times and Sports Guys Talking Wrestling, and has covered milestone events in New York, Dallas, Las Vegas, London and Cardiff. Michael's background in media stretches beyond wrestling coverage, with a degree in Journalism from the University Of Sunderland (2:1) and a series of published articles in sports, music and culture magazines The Crack, A Love Supreme and Pilot. When not offering his voice up for daily wrestling podcasts, he can be found losing it singing far too loud watching his favourite bands play live. Follow him on X/Twitter - @MichaelHamflett