10 Best Things To Come From The WWE's Worst Moments
4. The Death Of The Single Brand Pay-Per-View
Your writer has always been of the opinion that WWE's split roster system only works when the company fully commits to the change. Seth Rollins' 2019 promo attempting to differentiate Raw and SmackDown was a micro-disaster for 'The Monday Night Messiah'. He noted that the ropes were red and the commentary team was different before just...trailing off.
His conclusion mirrors the emotional response to the usual Brand Warfare feuds when they occur, because at what point does WWE ever try and establish actual stakes out of any of it?
The death of the single brand pay-per-view in 2007 (followed by the death of the rebirth of the idea in 2018) was for the betterment of WWE's financials - it was deemed that a Sunday supershow with half the stars from the working week was the reason for tumbling ticket sales (and who the f*ck would be attending an ECW pay-per-view ever again after December To Dismember for f*cks sake?) , and restoration of the norm did seem to address the slide. It just remains a shame that the company remain intent on being reactive rather than considering this possibility ahead of time.
Booking wrestlers as actual stars generates interest in the stories they tell, to the point where there are two rosters full of ticket-selling talent. Failing to grasp this each time, WWE's binning of the separate shows restored parity at the expense of progress.