10 Best WWE Heel Moments Of 2017

Assume you had missed the last three years of WWE programming and were blissfully unaware of Roman Reigns' never-ending mega-push.

You tune into Great Balls of Fire and watch the Big Dog lose a match fair and square, then lock his opponent in the back of an ambulance, and deliberately crash it into a production truck.

Of the two of them, which one do you think is the heel?

These weren't just the actions of a bad guy, but an unhinged bad guy comparable to some of the most cruel and wicked wrestlers in WWE history. Not even Kane, at his most evil, did anything quite as nasty and premeditated as this.

The worst part was that he lost the match by his own dumb hand after spearing himself into the ambulance. He didn't do what he did in order to give himself a competitive advantage - which would have been almost permissible - but rather, to punish Braun Strowman for having the temerity to beat him.