10 Better Ways WWE Could Utilise The British Fanbase
8. Fan Parties And Fan Interaction
This is another thing that TNA do really well to engage their UK market which WWE could 'borrow' for their own benefit. TNA often throw fan parties to celebrate various announcements, such as UK tours, the launch of Bootcamp 2, and so on. At these parties, you really feel a sense of loyalty and connection with the promotion itself. There is a gratitude in the air and the fans get to interact with whichever TNA wrestlers are in attendance. It creates a loyal hardcore fanbase. While it is true that the WWE currently aims for the family audience with its PG product, there is also room for them to promote to an older 18-35 age bracket as well. After all, this demographic has far more disposable income than families and it would mean that the WWE would get the best of both worlds: autograph signings for the kids and fan parties for the adults. Imagine an afternoon in a Dublin pub hosted by Sheamus, or an evening's entertainment in Blackpool with William Regal. I am sure that it would sell out at the drop of a hat, while creating a deeper sense of connection with the British adult fanbase.
Dean Ayass is a well known name to British wrestling fans. A commentator, manager, booker and ring announcer who has been involved in the business since 1993, Dean's insight into the business is second to none.