10 Big WWE Problems Caused By John Cena Taking Time Off

9. Merchandise

John Cena is to WWE, what Mickey Mouse is to Disneyland. You go there and the majority of the merchandise is built around that one character. So take that character away for an extended period, and what's that going to do for merchandise sales? Those Cena shirts aren't going to be flying off the merch stands so much when fans know he isn't there. Even internet sales, Cena isn't going to be getting pictured on TV each week wearing his gear. Less exposure of his franchise will inevitably mean less sales of his products. And that's a big problem for WWE, as John Cena merchandise is their biggest selling line. A month of dipped sales will make a difference, it is a financial whack that is going to hurt.