During his rather bad heel run (in much the same way that smallpox was 'rather bad' for you), Cole was chief stooge to the anonymous RAW General Manager. His hateful catchphrase, "Can I have your attention please? I have just received an e-mail from the anonymous Raw general manager... And I quote" was a detriment to the world. https://youtu.be/bHoj8XaBjTM?t=32 But it summed up Cole in a nutshell. You don't have to like it, and most of you don't, but Michael Cole is the Voice of the WWE. He is the signal. He is the message. He's the voice of the WWE's corporate brand, and it's his job to sell you everything. He is the lead voice when it comes to structuring the show, he reminds everyone of what's coming up and what's happened last week. He's the man who breaks breaking news. He regularly interviews HHH as to corporate policy, he plugs the hashtags, the sponsors, EVERYTHING. He's the most heavily-scripted talent on the roster. The company line runs through his ear and out of his mouth. His catchphrase should read: "Can I have your attention please? I have just received a reminder to mention The Marine 4 from Vince McMahon... And I quote..."
