10 Biggest Missed Opportunities In WWE History

1. The Invasion

Steve Austin Invasion
WWE.com

Oh boy, where to begin...

How about WWE’s inability to pry top stars like Goldberg and Sting away from their lucrative WCW contracts, and the chronic lack of star power on the Alliance side?

Or maybe Buff Bagwell and Booker T stinking-up the joint in the first WCW Title match to ever take place on WWE television?

Or the swathes of superstars defecting from WWE to join the Alliance, killing the renegade group’s identity and watering their purpose down in the process?

WCW vs. WWE should’ve been the easiest story in the world to tell, but it got-off to a limp start and never really recovered. While WCW’s biggest names sat at home collecting paycheques, the likes of Booker T, DDP, and a list of WCW Thunder alumni struggled to maintain fan interest beyond the first few weeks.

ECW’s involvement felt like a good move at the time, but their role was ultimately neutered when the WWE defections started rolling, and while the Booker T/The Rock feud had its moments, it was ultimately too one-sided to be considered a success.

The Invasion amounted to little more than another turgid McMahon family feud in the long-run. WCW and WWE waging war with one another should’ve been the biggest storyline in wrestling history: instead, it’ll go down as the sport’s biggest waste of potential.

Channel Manager
Channel Manager

Andy has been with WhatCulture for eight years and is currently WhatCulture's Wrestling Channel Manager. A writer, presenter, and editor with 10+ years of experience in online media, he has been a sponge for all wrestling knowledge since playing an old Royal Rumble 1992 VHS to ruin in his childhood. Having previously worked for Bleacher Report, Andy specialises in short and long-form writing, video presenting, voiceover acting, and editing, all characterised by expert wrestling knowledge and commentary. Andy is as much a fan of 1985 Jim Crockett Promotions as he is present-day AEW and WWE - just don't make him choose between the two.