It was once said that any publicity is good publicity. For the WWE of today, that idea of publicity is to beg for a gay football player to come to Raw on live air, in the most desperate attempt at a ratings ploy in recent memory. Or doing cross-promotions with Scooby Doo and Jerry Springer. WWE's political landscape these days is moulded and strong-armed by sponsors like Mattel, whose interest is purely their own, who caused Daniel Bryan to be pointlessly fired following the Nexus angle. WWE needs to change this and the way to do it is to rediscover their lost testicular fortitude. Far from advocating the return to Vince Russo's ridiculous sex and violence policy of generating buzz, the truth is that a company which has nothing to say attracts no listeners. And lately, all WWE has had to say is: Isn't Twitter great?. I'm sure Twitter appreciates that sentiment. Twitter, however, isn't struggling for relevance in pop culture's society. WWE is and they need to fix it. Now.
Betting on being a brilliant brother to Bodhi since 2008 (-1 Asian Handicap). Find me @LiamJJohnson on Twitter where you might find some wonderful pearls of wisdom in a stout cocktail of profanity, football discussion and general musings. Or you might not. Depends how red my eyes are.
