10 Booking Steps For WCW's Future If WWE Hadn't Killed It

9. Offer To Work With AOL/Time Warner And Rebuild Brand

In the eyes of top brass at AOL/Time Warner, World Championship Wrestling was a failing brand. This wasn't a new thing for the company, which had previously been viewed as the lame duck of the Turner portfolio. Right up until Eric Bischoff made sweeping changes in the mid-90's, WCW wasn't a money-making organisation. Monday Nitro had played a huge role in changing WCW's fortunes. If the promotion were going to survive - and hopefully thrive - in 2001, there needed to be a lot of work done to restore faith from those in charge. One thing Bischoff, or whomever was running things, could have done would be to try and mend fences with the corporate side of AOL/Time Warner. WCW had shown it could make money in 1997 and 1998. Even into 1999, the brand was still selling hefty portions of merchandise and shifting tickets at an alarming rate. The company would fail to freshen things up however, and fans became bored or disillusioned. AOL/Time Warner wouldn't have been complaining if WCW could get back to a level of making cash, but that required a lot of dedication and patience from both wrestling company and corporate structure.