10 DUMB WWE Heel Turns (We Didn't Want To Admit Were GENIUS!)

7. Seth Rollins (2019)

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WWE

At first, it looked like Seth Rollins was just cutting a frustrated figure who didn't really know which way to turn following negative fan response to his dire feud vs. Bray Wyatt's 'Fiend'. That ended at Crown Jewel in October 2019, then Rollins started lashing out at fellow babyfaces following Survivor Series. Nobody knew where any of this was going.

WWE were taking it week by week themselves.

Online, fans began to doubt Seth's abilities. Instead of beating their heads against a brick wall, WWE went full on heel with Rollins by drafting up his 'Monday Night Messiah' persona. It took a while to get going, but turning heel would prove so successful for Seth that he eventually regained popularity and went baby all over again.

The most clever thing about Rollins rejecting fans was that they'd been rejecting him (gently then...not-so-gently) for months anyway. In other words, he could turn around and blame people for messing with his mind to the point that he felt backed into a corner.

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Lifelong wrestling, video game, music and sports obsessive who has been writing about his passions since childhood. Jamie started writing for WhatCulture in 2013, and has contributed thousands of articles and YouTube videos since then. He cut his teeth penning published pieces for top UK and European wrestling read Fighting Spirit Magazine (FSM), and also has extensive experience working within the wrestling biz as a manager and commentator for promotions like ICW on WWE Network and WCPW/Defiant since 2010. Further, Jamie also hosted the old Ministry Of Slam podcast, and has interviewed everyone from Steve Austin and Shawn Michaels to Bret Hart and Trish Stratus.