10 Horrendous Promos Awesome Wrestlers Want You To Forget

4. Jon Moxley Gets Lost

Roman Reigns SUFFERIN SUCCOTASH
AEW

Again: Jon Moxley is a fantastic promo. He can paint a disturbing picture with a threat, he can rip the piss out of his rivals with his cutting, B-movie hero wit, and at his very best, he can embody the soul of the best wrestling promotion of the decade.

The problem with Mox is that's he's too honest. He couldn't be a carny if he tried, and while that's the beyond admirable quality with which he has become the best babyface in wrestling, it does create an issue when he is tasked with selling something he doesn't believe in or just doesn't get.

As eleventh hour scrambles go, the build to the Full Gear '22 main event wasn't half-bad at all. Nobody quite knew the finish, nor how the MJF character would align himself afterwards. The mystery was the selling point, but when Mox attempted to unpack it on the go-home show, he failed.

Constitutionally unable to sift through it all, he deadpanned throughout, outwardly expressing that he was hardly into it. Then, he got the night of the event wrong with a shrug. Was this the most professional way to go about it?

Possibly not, but the immense appeal of the Mox character dies the second he starts to bullsh*t you.

The trick - and AEW has mostly pulled this off - is to provide him storyline material that he can sink his teeth into like a blood-splattered forehead.

Contributor
Contributor

Michael Sidgwick is an editor, writer and podcaster for WhatCulture Wrestling. With over seven years of experience in wrestling analysis, Michael was published in the influential institution that was Power Slam magazine, and specialises in providing insights into All Elite Wrestling - so much so that he wrote a book about the subject. You can order Becoming All Elite: The Rise Of AEW on Amazon. Possessing a deep knowledge also of WWE, WCW, ECW and New Japan Pro Wrestling, Michael’s work has been publicly praised by former AEW World Champions Kenny Omega and MJF, and current Undisputed WWE Champion Cody Rhodes. When he isn’t putting your finger on why things are the way they are in the endlessly fascinating world of professional wrestling, Michael wraps his own around a hand grinder to explore the world of specialty coffee. Follow Michael on X (formerly known as Twitter) @MSidgwick for more!