10 Hyped WWE Feuds That Were Complete Failures

1. WWE Vs. The Alliance

Wade Barrett John Cena 2010
WWE.com

It wouldn't be an exaggeration to call The Invasion one of the biggest missed opportunities in WWE history. When Vince McMahon acquired WCW in 2001, he finally had the opportunity to deliver on the dream company vs. company angle that many fans had spent decades longing for. It was a spectacular failure, however, and the biggest promotional war in wrestling history ended on a laborious WWE vs. WCW/ECW feud.

There were a number of reasons for this. The bulk of WCW's top stars opted against signing for WWE, which led to an Alliance side that was almost completely devoid of star power. This saw the likes of Steve Austin and Kurt Angle turn on WWE to join Stephanie McMahon and Paul Heyman, leaving the "invaders" as nothing more than a group of WWE turncoats supplemented by ex-WCW/ECW midcarders.

Coupled with the feud's almost complete one-sidedness, this lack of identity helped make the storyline a dud. Nobody bought that WWE were ever in real danger of losing, and while the feud-ending match at Survivor Series 2001 was bags of fun, it couldn't save the angle. The Invasion should have been an all-timer, but it was poorly managed from the moment Sting & co. decided to stay at home, and a string of bad decisions continued throughout.

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Andy has been with WhatCulture for eight years and is currently WhatCulture's Wrestling Channel Manager. A writer, presenter, and editor with 10+ years of experience in online media, he has been a sponge for all wrestling knowledge since playing an old Royal Rumble 1992 VHS to ruin in his childhood. Having previously worked for Bleacher Report, Andy specialises in short and long-form writing, video presenting, voiceover acting, and editing, all characterised by expert wrestling knowledge and commentary. Andy is as much a fan of 1985 Jim Crockett Promotions as he is present-day AEW and WWE - just don't make him choose between the two.