10 Massive WWE Babyface Pushes That Were Doomed To Failure

9. Scott Steiner

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WWE

Often, all audiences want to do is back a winner. Somebody that walks, talks and acts a good game, backing the whole thing up in the ring when the time comes to do battle. It's an achingly simple premise, and yet wrestling's convoluted machinations often destroy a promotion's ability to present just that.

Such was the case in late 2002, when Scott Steiner returned from wrestling exile over a year after WCW's demise to wreak havoc in WWE.

As it later became apparent, he was masking a raft of injuries, including a particularly devastating drop foot condition threatening to kibosh him even wrestling a full match for several months.

Rather than hiding the weaknesses, the company exploited them. Steiner was utterly exposed in his first match at the Royal Rumble, looking out of breath, out of step and out of energy against a Triple H that offered little help in making the contest appear particularly credible. Why would he?

Steiner's obvious shortcomings ensured his failure to compete as a top star, resulting in two back-to-back stinkers in January and February 2003 that were awful enough to remove 'Big Poppa Pump' from the WrestleMania card the very next month. He was a chauvinist heel later that year, and gone completely by early 2004.

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Michael is a writer, editor, podcaster and presenter for WhatCulture Wrestling, and has been with the organisation over 8 years. He primarily produces written, audio and video content on WWE and AEW, but also provides knowledge and insights on all aspects of the wrestling industry thanks to a passion for it dating back over 35 years. As one third of "The Dadley Boyz" Michael has contributed to the huge rise in popularity of the WhatCulture Wrestling Podcast and its accompanying YouTube channel, earning it top spot in the UK's wrestling podcast charts with well over 62,000,000 total downloads. Within the podcasting space, he also co-hosts Benno & Hamflett, In Your House! and Podcast Horseman: The BoJack Horseman Podcast. He has been featured as a wrestling analyst for the Tampa Bay Times, Fightful, POST Wrestling, GRAPPL, GCP, Poisonrana and Sports Guys Talking Wrestling, and has covered milestone events in New York, Dallas, Las Vegas, Philadelphia, London and Cardiff. Michael's background in media stretches beyond wrestling coverage, with a degree in Journalism from the University Of Sunderland (2:1) and a series of published articles in sports, music and culture magazines The Crack, A Love Supreme and Pilot. When not offering his voice up for daily wrestling podcasts, he can be found losing it singing far too loud watching his favourite bands play live. Follow him on X/Twitter - @MichaelHamflett