10 Most Desperate Ways WWE Got You To Watch

8. Apologising For Being Dog Sh*t

You Are The Authority
WWE

The last refuge of the scoundrel.

WWE's perception was in the gutter in the latter part of 2018. SmackDown was a disaster of doppelgängers, RAW had been dominated by Constable Corbin's abysmal, oppressive take on a trope that had long since eaten itself. Ratings reflected the dirge to such an extent that WWE felt they had no other option but to acknowledge how sh*tty everything had become.

They could have quietly got on with the business of developing new stars consistently and with long-term conviction, but that was too much like hard work, so instead - in an infamous moment of fake self-awareness - the McMahon clan on December 18 took to the ring and outright said "We haven't been doing a very good job for you lately".

Not us, you understand. We're the f*cking t*ts.

It's that a*sehole Corbin's fault!

Boo!

Boo him!

Corbin was fictionalised as the scapegoat, who was positioned in the main event slot the very next week in a match WWE ran back on pay-per-view in 2019, a year that, naturally, was even worse than 2019.

This was WWE literally pulling the toddler trick of "I'll be better" before not doing a thing to improve their behaviour because they were only interested in getting out of trouble.

 
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Contributor
Contributor

Michael Sidgwick is an editor, writer and podcaster for WhatCulture Wrestling. With over seven years of experience in wrestling analysis, Michael was published in the influential institution that was Power Slam magazine, and specialises in providing insights into All Elite Wrestling - so much so that he wrote a book about the subject. You can order Becoming All Elite: The Rise Of AEW on Amazon. Possessing a deep knowledge also of WWE, WCW, ECW and New Japan Pro Wrestling, Michael’s work has been publicly praised by former AEW World Champions Kenny Omega and MJF, and current Undisputed WWE Champion Cody Rhodes. When he isn’t putting your finger on why things are the way they are in the endlessly fascinating world of professional wrestling, Michael wraps his own around a hand grinder to explore the world of specialty coffee. Follow Michael on X (formerly known as Twitter) @MSidgwick for more!