10 Most INSANE Things Wrestling Companies Did For The Money

8. KISS Demon = WCW “Main Eventer”

Vince McMahon WWE Zombies
WWE.com

Here's something so WCW it hurts.

Originally, Eric Bischoff reportedly toyed with the thought of a millennium bash that'd include a wrestling show and a KISS concert. It was ambitious, but plans changed and WCW cut a deal with Gene Simmons and the band to introduce a brand new main-eventer themed on his 'Demon' persona in late-1999.

Journeyman pro Dale Torborg was cast in the role, and he did his best with it. Hilariously though, WCW's promise to make The Demon a main event superstar fell flat - the company pulled the wool over Gene's eyes here by promoting matches as "Special Main Events" but booking Demon on the undercard anyway.

The idea didn't catch on or last long, but the KISS Demon idea was brought out of storage by IMPACT earlier this year. Hey, maybe they should format cards so the Demon "headlines" a show (but actually wrestles third on the night so everyone can have a right good laugh).

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Lifelong wrestling, video game, music and sports obsessive who has been writing about his passions since childhood. Jamie started writing for WhatCulture in 2013, and has contributed thousands of articles and YouTube videos since then. He cut his teeth penning published pieces for top UK and European wrestling read Fighting Spirit Magazine (FSM), and also has extensive experience working within the wrestling biz as a manager and commentator for promotions like ICW on WWE Network and WCPW/Defiant since 2010. Further, Jamie also hosted the old Ministry Of Slam podcast, and has interviewed everyone from Steve Austin and Shawn Michaels to Bret Hart and Trish Stratus.