10 Most INSANE Things Wrestling Companies Did For The Money

4. Mountain Dew Sponsors Bray Wyatt

WWE Royal Rumble 2023 Bray Wyatt LA Knight
WWE.com

Money talks, and it shouts down WWE's better instincts.

They had to know that promoting Bray Wyatt's first match back at the 2023 Royal Rumble as a Mountain Dew special was a bad idea. The soft drink company were willing to pay up though, and that's why Wyatt vs. LA Knight (whatever happened to him?!) became a 'Pitch Black Match'.

What did that mean? Well, the lights were dimmed and everything was soaked in neon flare to make it resemble a can of the Dew. Yes, yes Bray's first major match since returning the prior October was turned into a hollow advertisement for some soft drink.

Worse, the spectacle flat out sucked and seemed to turn Wyatt into a neon-drenched version of his old 'Fiend' offshoot. The whole thing lasted around five minutes bell to bell, was a struggle to watch for those live at the Rumble, and didn't really do much of anything for Bray or Knight.

Bizarre decision.

Contributor

Lifelong wrestling, video game, music and sports obsessive who has been writing about his passions since childhood. Jamie started writing for WhatCulture in 2013, and has contributed thousands of articles and YouTube videos since then. He cut his teeth penning published pieces for top UK and European wrestling read Fighting Spirit Magazine (FSM), and also has extensive experience working within the wrestling biz as a manager and commentator for promotions like ICW on WWE Network and WCPW/Defiant since 2010. Further, Jamie also hosted the old Ministry Of Slam podcast, and has interviewed everyone from Steve Austin and Shawn Michaels to Bret Hart and Trish Stratus.