10 Most Tone-Deaf WWE Moments
1. Less Than Fabulous
He might be a billionaire, industry leader and the most successful promoter in the history of professional wrestling, but it was refreshing to see Vince McMahon still kowtowing to the director general of his business - the ever-important sponsor.
The preamble was all boringly typical. A pre-WrestleMania Raw dropped more bits of news about the 'Show Of Shows', including the addition of an all-female Battle Royal named in the honour of a performer McMahon believed embodied the Evolution he was mid-way through marketing. The outrage at his selection came as quite the shock.
He just wasn't expecting it. It was a negative, and he needed two positives. You know - one to cancel out the negative and the other, just to have a positive. Fabulous Moolah's darker past had come to light following her death, but WWE had long-ignored the reframed narrative. Advertisers weren't turning a blind eye to criticisms though - the company found itself under fire almost immediately, and made the rare back-peddle within weeks of the original announcement.
They'd already skipped Moolah in naming a summer tournament after Mae Young; this suggested that they were desperate to pay tribute somehow. In the end, it paid far more to just get rid.