10 Most Transformative WWE Events
2. Brand Extension
There are two schools of thought on WWE's brand extension, which returned last year after a brief absence.
The first is that it gives wrestling fans two distinct mainstream products, one of them - the flagship Raw - being entertainment-driven, with the other more wrestling-based; mid-card wrestlers, with fewer main event guys in their way, also get a greater share of the lime-light.
Some argue, however, that it simply dilutes the already shallow talent pool, and that without a queue of top-tier talent ready to swoop in and steal their spot on the show, wrestlers are given to the odd bit of complacency.
These are challenges that WWE's creative team simply didn't face two decades ago, at a time when all of its performers were kept together under a single umbrella.